For many plumbing businesses, the Google Maps local pack can mean the difference between being busy and being out of work. Potential customers in need of emergency plumbing services tend to select one of the top three options in the Google Map’s search results. Because of this, plumbing businesses need to do everything they can to make their business visible in Google Maps.
What Factors Impact Google Maps Ranking as a Plumber?
As a plumber, three of the most important Google Maps search ranking factors are:
Relevance – How much a Google Business Profile matches a searcher’s Google query.
Distance – How close a plumbing business is to a plumbing service seeker’s location.
Prominence – Your online reputation and reviews, citations, backlinks and brand authority.
The plumbing contractor local search optimization research suggests that well over 40% of searchers click on a business in the Google Maps local pack, which makes the plumbing contracting business an even more competitive industry.
Multi-Location Plumbing Business SEO
The question is how do so many plumbing businesses rank higher in Google Maps across so many service locations? The answer is that they create unique location signals and avoid content duplication.
Some of the more effective strategies include:
- Having city-focused service pages
- Having multiple Google Business Profiles
- Having multiple local citations for each plumbing business office
- Having plumbing customers across multiple service areas
Having plumbing content that is created for specific areas
For businesses that are focused on local SEO for plumbing across multiple locations, it is crucial that business listings are consistent across locations. Plumbing businesses that are focused on ranking multiple locations should not be creating a single business profile to target dozens of separate markets.
Optimizing Google Business Profiles for Multiple Locations
There are certain categories and service areas that need to be accurately included in a plumbing business’s Google Business Profile for multiple locations that need to be consistently added across service areas. Additionally, photos, posts, FAQs, and reviews need to be consistently added across service areas.
Frequent updates indicate that business operations are ongoing and improve relevance within the locality.