Page optimization, also known as on-page SEO, is a critical tool of search engine optimization since it assists Google in understanding what every content of your site is about. The more Google understands your content, the higher the likelihood of ranking at the top search engine.
What Is Page Optimization
It involves web pages optimized for specific keywords to enhance traffic and search visibility. It’s achievable through aligning particular elements of a page, including internal links, headings, contents, and title tags with keywords.
Why Page Optimization Is Important
Constantly, Google is evolving its search algorithm. In 2021 it updated its search algorithm 5000 times plus and ran 800 000 experiments. However, it’s not perfect despite its constant improvements. It still needs assistance in understanding new content; this is where on-page SEO comes in.
Luckily, an on-page SEO strategy is relatively easy, and you need to focus on only a few ranking factors. You should prioritize creating an exceptional user experience and not only optimizing content for bots.
URLs Help On-Page SEO
Google has precisely stated the URLs, which can assist them in a better understanding of page content. Here are ways of optimizing your URLs:
Use real words
Include a keyword
Use hyphens between words
Keep your words sweet and short
Don't include session IDs
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