Search Engine Optimization: SEO, Link Building, and Page Optimization
What Is Link Building
Thus, if a local blogger visits your business and creates a blog post about it with a link to your website, that link or backlink is part of the link-building process.
Why Link Building Is Important For SEO
Remember that we own a site promoting equipment that we sell, competing against another site promoting manufacturer. The first ranking factor that Google will apply to rank our respective pages is link popularity.
According to Google, you are likely to have your websites rank higher for keywords you are targeting if you manage to acquire external links to your pages.