If you have a website or eCommerce store, you know that organic traffic is the most profitable source of revenue. This means that you must optimize your site to increase traffic. SEO is a process that helps your website rank higher in search engines. However, you may not be aware of the steps you should take to improve your search engine rankings in Friendswood, TX. By following these tips, you can optimize your website and boost organic traffic.
The first step to increasing organic traffic to your eCommerce website is to make it easier for visitors to find your website. In other words, create a path of least resistance. For example, make sure your navigation menu is prominent. You should also focus on optimizing your product pages. Make sure you use target keywords and unique content for each of your products.
Another important factor is your website’s speed. Google has a tool called Page Speed Insights that can help you determine how fast your website loads. A slow site can reduce customer satisfaction and hurt your search engine ranking in Friendswood, TX. Your page speed is one of the most important factors in Google’s algorithm. So it’s always a good idea to optimize your site for faster loading times.
Another key component of your eCommerce SEO strategy is to optimize your image tags. Adding alt attributes to your images will help search engines understand your image better in Friendswood, TX. Search engines will also take into account your alt attributes when they index your site for Image Search.
To keep your SEO efforts on track, you should monitor your keyword performance in Google Analytics. This can help you identify keywords that are performing well and those that are not. It can also tell you how many people clicked on your organic search listings.
Creating a list of the top performing pages on your website can be a great way to track the results of your SEO effort. Once you identify which content is getting the most clicks, you can create a blog post strategy that includes how-to articles, reviews, and other information about your product or service in Friendswood, TX. You should leverage long-tail keyword variations to make your posts more relevant.
Another critical element of your SEO is the structure of your website. Optimizing your website is a continuous process. Each week or month, you should make small improvements. These improvements can be as simple as adding a keyword to your URLs. Doing so can draw more traffic to your site and boost your search engine ranking in Friendswood, TX.
If you aren’t sure how to perform SEO on your eCommerce website, you can hire an in-house or professional SEO team. Alternatively, you can use professional software that can tell you what your website ranks for in Google.
Increasing your organic traffic can be a difficult task for some ecommerce brands. If you are new to the industry, you can begin by researching keywords. Use a spreadsheet to list the keywords that you want to focus on.